“This is the reason for this journey into hyper-reality, in search of instances where the American imagination demands the real thing and, to attain it, must fabricate the absolute fake: where the boundaries between game and illusion are blurred… “
Are we witnessing the spectacle of politics or the politics of the spectacle? It is impossible to tell the two apart. Guy Debord spoke of the Spectacle as being the ever self-replicating capitalist structure; a society saturated with images, stimulating distractions, and the limitless commodification of existence. The authentic ceases to be, and only the flood of immersive media remains. Umberto Eco once dubbed it the ‘authentic fake’. There are few better examples of this than American politics.
It has been said in humor that the primaries is the best of reality television. That statement could not be any truer. Politics, as with everything else, has been devoured into the Spectacle. It is the ultimate fake, the parody that reflects the people, the satire that reveals to us the truth about our own culture. We mock politicians as if we are looking into a funhouse mirror, but alas, that is no funhouse mirror, it is simply our reflection. HL Mencken once stated,
Whether the one in question is a moron or not can be argued, and will be, day after day ad nauseum. Mencken does nail the essence of it, as much as we hate and mock political leaders, we might as well be mocking and hating ourselves just as much, if not moreso. The people, the media, the political leaders, the political show…it is pure self-replicating Spectacle.
There is a strange paradox here as well. We hiss back that the political leader is ‘out of touch’ with the American people. Superficially it may appear that way, but at a collective unconscious level, be it love or hate, the masses and the politicians are of the same societal pulse. The people are manufactured by the Spectacle, and the political leaders are equally, if not moreso, manufactured by the Spectacle. The consumer is ruled by the product, the person is a product of mass media, the authentic is replaced by manufactured substitute. Perhaps then the average person, the average political leader, has also become a manufactured substitute; the Being itself is inauthentic.
If the end of history has been reached, God is dead, Spectacle has replaced culture, and citizens are manufactured substitutes lacking authentic Being…then currently it is mere self-replication unto extinction.
The above may sound grandiose and melodramatic. Perhaps it is. Which brings us to the perfect example of the ‘authentic fake’, of the self-aware parody, the recent rabble rousing that is Donald Trump. Years ago he threw himself in the spotlight with the typical arrogant statements, later he challenged the President, and now he returns for the third time in 2016. Originally he could be brushed off as a publicity stunt, celebrity status, but we must reconsider that in light of his recent ramblings. Members of the GOP have even come forth decrying Trump as ‘damaging the Republican Party’, though is he really? Trump campaigns on the slogan ‘Let’s make America great again!’ This comes across satirical, perhaps it is, perhap it is not, perhaps we are not used to seeing our reflection and finding it so outlandish that we must question the mirror. It has been dubbed Poe’s Law when one cannot tell the difference between satire and seriousness. One could as easily say this is the perfect discription of American culture, political issues, the society of the Spectacle, even our religiosity. Not only are the boundaries between “game and illusion” blurred, but the boundaries between satire and seriousness are blurred, if they still even exist. Trump is the embodiment of Poe’s Law. Trump is the embodiment of the Spectacle. Trump is the embodiment of the people and mass media. Trump is the authentic fake, as our society is permeated with the authentic fake.
As Umberto Eco states, American imagination craves the real thing, unfortunately we have no idea what that means anymore, if we ever did. We only have a ‘real without origin or reality’, as Baudrillard worded it. Therefore we craft the authentic fake in our image, the fatalism of that being the authentic fake has first crafted us in its image, and so the self-replication of the Spectacle continues. It is asked endlessly ‘What do the American people want?’. Truthfully we do not know. One must have an awareness of oneself to know what one actually desires. As a collective whole, we lack that altogether. We have no heart, only passing whims and wants. Ideology ceases to exist, as does religion, and what continues is only the semblance of that. The right words are spoken, the rhetoric is well rehearsed, though it is completely hollow. The ideologies of America today, be they secular or religious, are merely echoes leftover from the past.
Again another presidential election is approaching. Again we will praise our chosen candidate and condemn the opposing candidate. It is banal to discuss the futility of this ritual. It is reality television, a manufactured substitute in place of the real, and we will be immersed in the excitement of seeing who will be voted off the island. The Spectacle is ever-replicating. Plugged into this bestial structure, both tangible and intangible, we are ever stimulated by the stream of images and manufactured substitutes. If we work toward ending the world of the Spectacle, will there be a world after that or is this all there is now? Perhaps we have only just begun to become immersed in the Spectacle and have yet to see the absolute pinnacle of the real without reality.